nikidee

we are ANONYMOUS

Posted in nikidee, project by nikidee on February 22, 2010

a.non.y.mous

adjective

– may refer to: something or someone that is unknown; undiscovered.


the inspiration:

anonymous has no identity. you can be whoever you want to be. its a world where you are not judged or labelled. you are free. anonymous is everyone. anonymous is everywhere.

the clothes:

it was our way to break free from the norm. we got to let go of our inhibitions and fool around to our hearts content. we played around with different textures, fabrics and prints. proportions and shapes are contradictory to the different weights. with each piece being limited edition, it stays true to what nikidee lives by- style without the fuss.

the campaign:

four young and talented women were given a mask to decorate however and whichever way they liked. they  were asked to portray their idea of anonymity through different expressions and a mix of mediums. these four girls were especially chosen because they may come from different backgrounds but they come together as one. they are ANONYMOUS.

launching at brighstpot market exclusively for invites only on 11th march, 2010. it will be held in the south lobby of pacific place mall from 5.30 pm to 11pm. very limited stock.

credits:

models (left to right): anastasya, anatria, karishma, melissa

photographed by: marianne

all clothes ANONYMOUS by nikidee

special thanks to puja and md entertainment